What’s Your Status? A Strategic Guide to Social Media for Historic Preservation Nonprofits by Victoria Vanhuss
“The purpose of this paper is to explore how historic preservation nonprofit
organizations use social media and if they follow best practices. The paper blends
together three subject matters: 1) nonprofit organizations, 2) social media marketing, and
3) historic preservation. It creates a comprehensive guide for organizations to use. The
literature review was sourced from scholarly sources and industry leaders. Additionally,
the paper includes five case study organizations, an online survey of historic preservation
nonprofits, and an observational survey of each participating organization’s social media.
Finally, recommendations are given.”